Presso Brand Refresh
Presso is a trailblazing, venture-backed technology company that has been redefining clothing care. As Presso gained popularity the brand needed a modernized update. As part of this freelance project I worked to reimagine the brand as it related to the current and target audiences. The refresh included: brand strategy, refreshed logo, icon, styling, color usage, photography, typography, tone, layout, visual design, and color usage.
