During my role as Creative Services Manager and Designer I not only impacted the Davidson brand but also worked for hotel brands ranging from Hilton and Marriott, to Margaritaville, Kimpton and The Graduate producing restaurant branding concepts, event designs and activations, everyday collateral, illustrations, web designs, photography, packaging, presentations, and large and small scale digital and print designs.
Pictured above are capabilities book / pitch deck samples. This was an enormous project working with senior leadership to position the parent company as a leader in the industry. Eventually as the operating verticals were announced not only was an all encompassing deck created and brand updated, but then branded decks for each of the 5 verticals and updates to their brand identities created. I worked to not only create logos but also unique design systems for each. The goal was to make it so each operating vertical feel connected to the parent brand while simultaneously showcasing a unique brand personality to reflect unique operating principals. These books and presentations were used to garner millions in asset acquisition.
After developing the logos and updating the visual presence of the brand pillars I used those brand guidelines to create design systems and web designs for each operating vertical. Below are samples of the website designs. I provided guidance, mockup designs, assets, proofing and feedback to the developer agency.
Below is an additional assortment of the projects and identities I developed and worked on while at Davidson.
