Brand in Action
The goal with the updated branding is for it to integrate more seamlessly with the larger Kroger parent brand while remaining kid-friendly and encouraging program expansion into new markets.
As part of the rebrand I created new logos and iconography, gave direction on the creation of new custom illustrations, created new color pallets and font packages, new printed recipe cards, posters, badges, and cooking tools. Strategically I integrated more opportunities for connections within the Kroger ecosystem to be be present in both print and digital materials. Prior to the rebrand there was a very minimal digital presence. With the rebrand I also created email designs, social templates, and updated website designs.
